AI Lab
Where we build the systems and experiments pushing mimo.ooo production forward — from our continuous production framework to projects like Aiva Harmony.
Production Systems
Continuous production
Our framework connects production, data and iteration into one continuous process. AI supports every step — but direction is still set by humans.
Production that learns
We run campaigns as continuous decision processes, not one-off ad projects.
Decision Loop
It's a loop: analysis → decision → production → distribution → analysis. Each iteration makes the next decisions better — because they're based on connected data from the entire process.
Data & Insights
You have data from dozens of sources: media, creatives, tests, reports. The problem isn't lack of data — it's lack of time and a single perspective that connects it all into insights.
AI Characters
We trust characters that are consistent. Not necessarily real.
Aiva Harmony
Virtual influencer developed by mimo.ooo. Consistent personality, full transparency — this is AI.
Real environment
TikTok as a natural testing context. Algorithm, attention, and comments — without media boosting.
Proven in practice
Fake or Fact project with Cyberium Foundation. ≈ 100,000 young viewers of content about disinformation and AI.
Experimental Formats
In AI Lab we explore new ways of telling brand stories — from virtual characters to AI-native advertising formats.
Why do you trust someone who doesn't exist? →