Press & Talks
Articles, interviews, podcasts and conference talks featuring mimo.ooo and our work — newest first.
2024–2026 · 20+ publications · 4 conferences · 15+ outlets
Prompt Engineering for Set Designers — From Brief to Visualization in 15 Minutes
Workshop at Scena Jutra 2026 (Stage of Tomorrow), VIII edition at the Palace of Culture and Science, Warsaw. From prompt architecture and rapid prototyping to in-painting and image-to-image control. The set designer stops being just a designer — they become an architect of communication with the tool.
AI as the Human's Right Hand — opening lecture at the Polish Council for Higher Education
Opening keynote at the plenary session of Poland's Council for Higher Education at the Ministry of Science. Topic: the role of AI in higher education, framed not as replacement but as augmentation of human intellect. Initiated by prof. Marcin Krawczyński (Chair of the Education Commission, RGNiSW).
Digital world — how will AI shape art?
Marcin as guest expert ("film producer and AI marketing expert"). Mainstream public radio reach.
PixelRiot Webinar — On the Pace of Change (Live)
Live webinar at PixelRiot 2025 — Europe's biggest generative AI creative hackathon (Nov 6-16, 5,000+ creators). Not a story about nostalgia — about the pace of change that waits for no one.
Jury Member — PixelRiot 2025 Hackathon (Hunting for GenAI Talent)
Jury role at PixelRiot 2025 — Europe's biggest generative AI creative hackathon. Identifying GenAI talent in the creative industry across 10 days, 5,000+ participants.
Fake or Fact — Recognizing Deepfakes (M&R YOUTH @ TVN Warner Bros. Discovery)
TV panel at Masters & Robots YOUTH 2025 in the TVN Warner Bros. Discovery studio, Digital Hygiene Zone, with Mateusz Loranc and Ida Bończak. Reached 46,913 livestream viewers — entire classes and schools across Poland. Educational project with Fundacja Cyberium, presented online by Aiva Harmony — mimo.ooo's educational AI on TikTok.
Black Sales Weeks at Komfort — a campaign full of satisfying offers
6 AI-generated spots in 5 weeks for Komfort — proof that the Adamed campaign was not a one-off.
How AI is already changing ad production costs — control level dictates price level
Talk at Poland's largest procurement conference (PSML). Two case studies: Komfort "Satysfakcja" (full creative control) and Adamed Maxon Forte (cost reduction). Cross-industry credibility.
Renovation in the rhythm of satisfaction — how the Komfort campaign was made
Premium deep-dive on the full Komfort production stack: Motion Capture + AI + Unreal Engine. Choreography by Agnieszka Konopka.
Komfort launches "Satisfaction" campaign produced with 3D and AI
World-first campaign combining 12 AI tools and Unreal Engine, produced by Digitas + mimo.ooo with a 20-person team.
AI will write new stories
Keynote on AI in storytelling, education, and the future of creative work. Full talk available on YouTube.
An AI-created ad debuts on Polish TV
First dedicated AI-industry article on the launch. High-value audience: AI decision-makers in Poland.
This 100% AI-generated ad is running on Polish TV
Viral English-language LinkedIn post by Piotr Bombol (co-founder adaily.co). Names the full team: Filip Żołyński, Michał Nowosielski, Marcin Łunkiewicz (mimo.ooo), Ewelina Kiliszek (Love). 130+ comments.
The art of AI seduction
In-depth business feature on the production of Poland's first AI ad, with quotes from Marcin Łunkiewicz. Crossover beyond the marketing trade.
Maxon — Revolution in TV Advertising | mimo.ooo
Official showcase of the full Adamed Maxon Forte spot plus making-of, on the mimo.ooo channel.
REKLAMIARA #46 — The first AI-produced TV ad, how did it happen?
In-depth video podcast with Marcin Łunkiewicz and Michał Nowosielski. Behind the scenes of the first Polish AI-generated TV ad. Hosted by Marta Macke.
Maxon Forte advertised with AI-generated spot
Poland's top media-industry outlet covers the Adamed Maxon Forte launch. Quote from Marcin Łunkiewicz: "About 80% of viewers didn't even realize the image was AI-generated."
Adamed Pharma promotes itself with an AI-generated ad
Premium PR/marketing trade outlet. Coverage of the world's first fully AI-generated pharma TV ad, with mimo.ooo named as production partner.
Poland's first TV ad fully generated by AI
Flagship article in Poland's largest marketing portal. Names the entire creative team: Marcin Łunkiewicz (mimo.ooo), Filip Żołyński, Michał Nowosielski (Love).
REKLAMIARA #35 — Marcin Łunkiewicz: can AI get lost in action?
First major podcast interview with Marcin on AI, Metaverse, VR, AR. Pre-Adamed positioning as an AI/XR expert.
Marcin Łunkiewicz: the mass VR market is only a matter of time
Long-form interview by Artur Kurasiński, one of Poland's leading tech opinion leaders. Pre-AI pivot — foundational era of mimo.ooo.
Writing for Virtual Reality
Talk on screenwriting for VR / 360°, based on the production of "Mismatched / Para nie do pary" — Poland's first cinematic VR series.
Woman at the End of the World goes VR — TVN tests virtual reality, cinema premiere September 20
TVN's flagship documentary series with Martyna Wojciechowska premieres a VR episode (Mea Shearim, Jerusalem) in cinemas — across 5 Multikino locations + VR City Marki Warsaw, Sept 20, 2019. mimo VR (Marcin Łunkiewicz) as VR production partner. Closes the loop with the 2017 Multikino × Samsung VR cinema launch — same infrastructure, now with mainstream content.
Woman at the End of the World VR — in cinemas from September 20
Polish news outlet covers the cinema premiere date and the format crossover (TV documentary → VR cinema experience).
Woman at the End of the World VR — Immersion Festival showcase
Featured at Immersion Festival, Polish festival of immersive media. Festival placement adds curatorial validation beyond mainstream coverage.
Marcin Łunkiewicz · VR producer — Industry Report: New Media
International trade interview on cinematic VR development in Poland and the strategy behind mimo.ooo. Foundation for the "from VR to AI" narrative.
Masterclass: How to Create, Produce and Distribute Virtual Reality and Cinematic VR Content
Industry masterclass for Central & Eastern European filmmakers. Pre-AI era — foundational expertise in immersive storytelling.
G.E.N VR — world premiere of 360 performance at TPAM 2018, Yokohama
Official TPAM 2018 (International Performance Arts Meeting in Yokohama) program page for the Grzegorz Jarzyna and TR Warszawa Theatre Company audiovisual panorama, featuring the world premiere of "G.E.N VR" — a 360° performance co-produced with mimo.ooo VR as executive producer.
VR as theatrical experience archive — G.E.N VR case study
In-depth case study at Digital Cultures festival declaring G.E.N VR as the world's first cinematic VR with audience participation. Co-produced by mimo.ooo VR with TR Warszawa and the Adam Mickiewicz Institute. Three live performances captured with audience present.
Polish VR — landscape feature (Dwutygodnik)
Premium cultural outlet feature on the Polish VR landscape, with mimo VR (now mimo.ooo) as one of the leading studios. Coverage of Mismatched and G.E.N VR within the broader narrative of Poland's VR pioneers.
Towards a Virtual Theater — workshop at Digital Cultures
International workshop on virtual theater led jointly by David Gochfeld (NYU), Grzegorz Jarzyna (TR Warszawa), Marta Gospodarek (sound) and mimo.ooo. Built on insights from the G.E.N VR co-production.
Tytanowy Spinacz for 'Mam Haka Na Raka' — Polish PR Campaign of the Two-Decade Era
The highest tier of Polish PR industry recognition. 'Mam Haka Na Raka' — anti-cancer awareness campaign — named PR campaign of the 20-year era by Związek Firm Public Relations. Production: mimo.ooo (Zielony Pomidor) with creative agency Komunikacja Plus.
Poland's first VR cinema — Multikino VR by Samsung
First-party Samsung announcement of Poland's first VR cinema at Multikino Złote Tarasy, Warsaw. Partnership: Samsung × Multikino × mimo VR (now mimo.ooo) as VR content production studio. 25 stations, Samsung Gear VR + Galaxy S8 + AKG headphones.
Multikino opens Poland's first VR cinema technology
Premium PR/marketing trade outlet on the launch of Multikino VR by Samsung, with mimo VR (now mimo.ooo) as VR content production partner.
Multikino opens Poland's first VR cinema (Polish Filmmakers Association)
Polish Filmmakers Association covers the launch — industry validation from the country's leading film body. mimo VR (now mimo.ooo) named as VR content partner.
Multikino VR by Samsung — Poland's first VR cinema launches
Mainstream tech outlet covers the opening of Multikino VR by Samsung. Wide reach beyond industry trade press — partnership Samsung × Multikino × mimo VR (now mimo.ooo).
Marcin Łunkiewicz — speaker, Digital Cultures 2017
Speaker profile at Digital Cultures festival, in the new media / cinematic VR track. Pioneer of cinematic VR in Poland; creator of "Mismatched".
mimo VR creates the world's first 360° video series
Trade article in Poland's leading marketing portal declaring Mismatched as the world's first 360° series. Production: mimo VR (now mimo.ooo) for TVN.
New TVN series in virtual reality — Mismatched
Premium press coverage in Rzeczpospolita on the launch of Mismatched, with mimo VR (now mimo.ooo) as the production studio behind the world's first 360° cinematic VR series.
Behind the scenes — Poland's first 360° series in production
Early tech preview (3 months before premiere) on the production of Mismatched. Pre-launch peek into the custom rig and methodology developed by mimo VR (now mimo.ooo).
Mały palec / Pinky — 3 international festival awards
Polish short feature directed by Tomasz Cichoń. Co-produced by mimo.ooo (Zielony Pomidor) and Studio Munka SFP. Awards: Iron Mule Short Comedy Festival NYC 2017 (Jury Prize), Sardinia Film Festival 2016 (Special Jury Prize), Prowincjonalia 2015 ('Jańcio Wodnik' for Best Short Feature).
Przedtem, potem — short feature (Zielony Pomidor + Studio Munka SFP)
Polish short feature directed by Edyta Sewruk. Oneiric / tragicomic drama. Co-production: mimo.ooo (Zielony Pomidor) and Studio Munka SFP. Festival circuit film documented in FilmPolski.pl — Poland's authoritative film database.
Świteź / The Lost Town of Świteź — Annecy 'Jean-Luc Xiberras' Debut Award + Oscar shortlist
Animated short by Kamil Polak. Co-production: mimo.ooo (Zielony Pomidor) with Human-Ark, Se-ma-for, PWSFTviT, TVP S.A., and NFB Canada. Annecy 2011 'Jean-Luc Xiberras' Award for Debut, Oscar 2012 shortlisted (Best Animated Short), 16 international festival awards 2011–2013, distributed by NFB Canada.
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