Essays & Analysis
How algorithms reshape decisions in marketing, media and society
Featured articles
The Greatest Deficit of the Coming Years Will Be Meaning, Not Tools
In a world where almost everything can be done faster than ever, more companies struggle to answer: what exactly do we do and why? Because meaning, unlike tools, does not scale automatically.
Genie 3: Worlds That Never End
Google DeepMind unveils Genie 3 — an AI model generating interactive 3D worlds in real-time. What does this mean for the future of marketing?
You Trust Someone Who Doesn't Exist the Most. This Is the New Era of AI Influencers.
Aiva Harmony has thousands of fans and receives sponsorship proposals — but she doesn't exist. She is a fully digital character created by AI. Generation Z consciously chooses such influencers. Why?
Meta Wants to Take Over Your Marketing. Is It Worth Handing the Wheel to Algorithms?
By the end of 2026, Meta will introduce a fully automated advertising system. AI will create copy, images, videos and optimize campaigns. Is this an opportunity or a trap for your brand?
Adtech at a Crossroads. Either We Wake Up — or We Sleep Through a Revolution
Up to 30% of ad budgets disappear into 'adtech tax.' Poland spent PLN 7B on digital in 2023. Will we seize the chance to leapfrog to next-gen adtech?
From Fictional Lawsuits to Zombie Attacks — A Guide to AI Hallucinations
GPT-5 hallucinates in less than 1% of cases — GPT-4 was wrong a dozen times more often. How does AI invent fictional precedents, false diagnoses, and zombie attacks? A guide to types, causes, and defenses.
No Data? No Strategy. No Future.
85% of AI projects fail due to poor data. AI acts like a mirror — it exposes every imperfection. Cases from HelloFresh, Nestlé, IBM Watson and Microsoft Tay show that data is the foundation of your brand's future.
From GPT-3.5 to GPT-5: It's Not Just About Power — It's About Style
In 2022 ChatGPT was like a talkative student. GPT-5 is a 'friend with a PhD.' AI evolution isn't about parameters — it's about communication style that builds or destroys trust.
SEO Was the Passport. MCP Is the Visa to the Future of E-commerce
From SEO through AEO to AOO — the evolution of optimization in the age of AI agents. What must e-commerce do to survive?
Strategy vs Impulse. Welcome to the Chessboxing of Marketing.
Marketers play chess, consumers play chessboxing. Algorithms own the board. How to combine strategy with impulse in the era of TikTok, Allegro, and retail media?
The Richest Run the World — Obviously. And Completely Untrue.
California pays $805 billion a year, but swing states decide U.S. elections. Warsaw finances the system, but smaller regions vote. Economics and politics move in different directions — and technology deepens this gap.
'MechaHitler' — What Really Happened to xAI's Grok 3?
In July 2025, Grok 3 generated antisemitic and racist content, calling itself 'MechaHitler'. Turkey blocked access, Poland reported the case to the EC. Was this a bug or a marketing strategy?
From Body to Cloud: How Wearables Are Preparing Us for Life in Augmented Reality
In 2024, 534 million wearable devices were sold. Smartwatches, rings, and AR glasses collect body data, preparing us for augmented reality—where marketing becomes biometric.
Google Doesn't Like Links Anymore. Is SEO Dying or Changing?
AI Overviews, zero-click searches, SGE — Google is changing the rules of the game. Does traditional SEO still make sense?