AI Video Ads Production

End-to-end production of broadcast-ready video commercials made with generative AI. From the first AI TV ad aired in Poland (Adamed Maxon Forte, 2024) to global campaigns — we ship work that ratings boards, broadcasters and CMOs approve.

Since 2016
Broadcast heritage
2024
Poland's first AI TV ad
20+
AI campaigns delivered
4-6 wk
Concept to broadcast

What we produce

We produce video ads — TV commercials, digital cut-downs, social-first vertical spots, and high-volume creative variants — using three production techniques. Each technique trades fidelity, control and cost differently. We pick the right one with you based on the brief, deadline, and where the work will air. Built on a decade of broadcast and post-production experience, we apply film craft to generative pipelines as a dedicated AI video ads production studio.

Three production techniques

Full AI

End-to-end generative production

Every frame is generated. Scripts, storyboards, image references, motion, voice and sound — assembled in an AI-native pipeline. Best for surreal worlds, impossible logistics, and brand films where the look itself is the story.

  • ·Lowest unit cost at scale
  • ·Fastest path from idea to first cut
  • ·Best for digital, social, and concept films
Hybrid

AI + live action

Real actors and locations combined with AI-generated environments, products, crowds or extensions. The most flexible technique for commercial work — keeps human performance where it matters and uses AI where production would be expensive or impossible.

  • ·Real talent, AI-built world
  • ·Broadcast-grade compositing
  • ·Best for premium TV and brand campaigns
Classic + AI

Traditional production enhanced with AI

Conventional shoot with AI in pre-production (boards, look-dev, previz) and post (cleanup, upscaling, variant generation). Lowest creative risk for stakeholders who need a familiar process with measurable speed and cost gains.

  • ·Same deliverables, faster
  • ·AI variants for A/B media testing
  • ·Best for regulated categories and conservative brands

Process — three phases, three techniques

1 — Pre-production

  • ·Brief, references, treatment
  • ·AI-generated boards and look-dev
  • ·Casting & location decisions (hybrid/classic)

2 — Production

  • ·Generative pipeline for Full AI
  • ·Shoot + plate capture for Hybrid
  • ·Conventional shoot for Classic

3 — Post & delivery

  • ·Edit, grade, sound design, VO
  • ·Broadcast QC, ratings-board prep
  • ·A/B variants and platform cut-downs

Finding the right approach for your brief

Broadcast TV commercial
Full AI
Aired on Polish TV (Adamed Maxon Forte 2024)
Hybrid
Premium campaign standard
Classic + AI
Classic broadcast pipeline
Many social cut-downs
Full AI
Built for volume and speed
Hybrid
Requires live plates
Classic + AI
Manual per-variant
Tightest budget
Full AI
Best cost at high volume
Hybrid
Moderate investment
Classic + AI
Higher baseline cost
Aggressive deadline
Full AI
Parallel generation
Hybrid
Moderate timeline
Classic + AI
Longest lead time
Imaginary / surreal worlds
Full AI
Native strength
Hybrid
Complex compositing
Classic + AI
Not practical
Unrestricted creative vision
Full AI
Unlimited freedom
Hybrid
Balanced control
Classic + AI
Constrained by production
Talent on screen
Full AI
AI avatars / synthetic
Hybrid
Real cast + AI environment
Classic + AI
Full live-action casting

Industries we ship for

  • Pharma & OTC (Adamed, Vitafer)
  • Retail & home (Komfort)
  • Telecom (Mobile Vikings)
  • Energy & convenience (Orlen)
  • B2B SaaS (BaseLinker)
  • Automotive, FMCG, fashion

Frequently asked questions

How long does a Full AI commercial take?

Typically 4–6 weeks from approved brief to delivered master. Concept-only films can be faster. Hybrid and classic pipelines add shoot days on top.

Do you work with our existing creative agency?

Yes. We frequently produce work concepted by an agency of record. We can plug into your pipeline at any phase — boards, production, or post.

What does it cost?

Pricing depends on technique, length, number of deliverables and rights. Full AI starts well below classic production at comparable craft level. We quote per brief — contact us with the spec.

Start a project

Send us a brief and we'll recommend the right technique within two business days.

Get in touch